Inside Government
News, Information and Events for the New Zealand Public Service
REACH DECISION MAKERS IN GOVERNMENT
Inside Government is the leading online news platform dedicated to providing news, information and events that effect the Public Service throughout New Zealand.
Our experienced editorial team provide extensive coverage of all the latest updates from both the Beehive and Local Government, as well as providing industry expert opinion pieces along with views and analysis of procurement and policy administration.
Our daily e-News has a high number of opt-in subscribers and is delivered directly to the inbox of decision makers and influencers at all levels of Local and Central Government.
Partnering with Inside Government offers unparalleled opportunities to increase visibility and engagement. By aligning your brand with Inside Government you build trust and enhance your credibility and reputation.
Published by JSLmedia, Inside Government is a niche online publication measured by audience analytics. If your goal is to
target decision makers in New Zealand Government, we are the right audience for you!
OUR ADVERTISING SOLUTIONS
Brand Awareness
- Display Advertising helps create interest and build awareness about your brand or product to decision makers with an intent to purchase.
- Category Sponsorship allows advertisers the ability to not only target, but exclusively dominate an individual category and effectively build brand awareness to our highly engaged audience.
- Audience Extension From a single website visit, advertisers can re-target Inside Local Government readers wherever they search across the Google network.
Direct Marketing
- Solus EDM Blasts deliver your marketing message directly to the inbox of our e-News subscribers providing an exclusively targeted approach to generate quality leads. Our Solus EDM Blasts continually deliver higher than industry average CTRs and offer an excellent ROI.
- Conference & Events Professional development, training opportunities, and keeping up to date with the latest technology make attending conferences and events each year essential for just about every public servant.
Content Marketing
- Sponsored Content articles appear on both our homepage and e-News connecting your identity and message to our respected Inside Government brand and the thousands of readers who visit our online network each week.
- Native Content articles are expertly written commissioned content by our experienced journalists. Native Content articles follow a natural and organic style which is consistent with the editorial style of Inside Government.
Amplification
- Social Media promotion of your content across specific social media channels -LinkedIn, Twitter, Facebook and Instagram.
BRANDS WE WORK WITH
FREQUENTLY ASKED QUESTIONS
What is Inside Government?
Inside Government is the leading online news platform dedicated to providing comprehensive news, updates, and insights related to the public sector, government policies, and community affairs. It serves as a crucial resource for professionals, decision-makers, and citizens interested in government and public service operations.
Why should I advertise with Inside Government?
Advertising with Inside Government allows you to reach a targeted and engaged audience that includes both Local & Central Government officials, public sector employees, policymakers, and community leaders. This platform offers unparalleled access to individuals and organisations involved in shaping public policy and community development.
Who is the target audience for Inside Government?
The primary audience includes government officials, public sector employees, policymakers, and community leaders. Additionally, the platform attracts academics, researchers, and citizens interested in government and public service news and updates.
What types of advertising options are available?
Inside Government offers a variety of advertising options, including banner ads, sponsored content, solus EDM blasts, and targeted digital campaigns. These options are designed to meet different marketing needs and ensure maximum visibility and engagement.
How can partnering with Inside Government benefit my business or organisation?
Partnering with Inside Government can enhance your brand's visibility among influential decision-makers and stakeholders within the public sector. It can help build credibility, drive traffic to your website, and generate leads by positioning your business as a trusted partner in the public sector.
Can I target my ads to specific audience segments?
Yes, Inside Government offers targeted advertising options that allow you to reach specific audience segments based on geo-targeting. However, as Inside Government is a daily news service to the public sector, we are not able to capture further detailed marketing information from our opt-in e-News subscribers.
Are there opportunities for content marketing and sponsored articles?
Absolutely. Inside Government offers opportunities for content marketing, including sponsored articles and thought leadership pieces. This allows you to showcase your expertise and insights to an engaged audience, further enhancing your brand’s credibility and influence.
How is the effectiveness of my advertising measured?
Inside Government provides detailed analytics and reporting on your advertising campaigns. Metrics such as impressions, clicks, and engagement rates help you understand the performance of your ads and optimise them for better results.
Digital Marketing
PUBLISHING
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OPENING HOURS
- Mon - Fri
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- Sat - Sun
- Closed
