6.3 million australian consumers stream CTV on a daily basis.
the days of traditional television are over
Connected TV offers unparalleled advantages over traditional TV and can revolutionise your advertising strategy and drive your business growth.
With Connected TV, precision targeting is now at your fingertips, you can target your audience with pinpoint accuracy. Use data-driven insights to reach specific demographics, interests, and behaviours, ensuring your ads are seen by the right people at the right time.
CTV also offers interactive ad formats that traditional TV simply can’t match.
Engage your audience with clickable ads, in-app experiences, and personalised content that drives higher engagement and better customer reach.
Say goodbye to guesswork. Connected TV provides detailed
analytics and real-time reporting, allowing you to track the performance of your ads, measure ROI, and make data-driven decisions to optimise your campaigns.
Adapt and adjust your campaigns on the fly. Unlike traditional TV, which requires long lead times and fixed schedules, CTV enables you to update your ads in real-time, ensuring your message is always fresh and relevant.
Connected TV allows for more efficient ad spend. By targeting only the most relevant viewers, you reduce waste and maximise your advertising budget.
- 70% of Australians aged 14 and older use streaming
- There are 6+ average streaming devices per household in Australia
- 8 in 10 Australian consumers have access to CTV
PRECISION TARGETING AT YOUR FINGERTIPS
Strategic Planning
We work with you to develop a customised CTV strategy that aligns with your business goals. From audience targeting to creative development, we ensure your campaigns are set up for success.
Targeted Campaigns
We utilise advanced targeting options to reach your ideal audience. We leverage data from various sources to create precise audience segments, ensuring your ads are seen by those most likely to convert.
Campaign Optimisation
Our team continuously monitors and optimises your campaigns to ensure maximum effectiveness. From adjusting targeting parameters to refining creative elements, we make sure your ads deliver the best possible results.
Creative Development
Our team of creative experts craft engaging and visually stunning ads that capture attention and drive action. Whether it’s video production, animation, or interactive experiences, we bring your brand to life on CTV.
ctv Best Practices
15 Seconds: Engagement
The shortest ad slot is a great way to quickly reach a large number of people and entice audiences to take action after your video.
30 Seconds: Awareness
Using a full 30-second video lets you get your brand message across clearly. It drives brand awareness through views and ad completions.
60 Seconds: Storytelling
A longer video is a storytelling opportunity. Dive into the mission of your brand, and how you’re changing the world. It’s important to use CTAs throughout a longer video.
Frequently Asked Questions
What is Connected TV?
Connected TV (CTV) refers to any television that can be connected to the internet and access content beyond what is available via traditional broadcast. This includes Smart TVs, gaming consoles, and devices like Roku, Amazon Fire Stick, and Apple TV. CTV combines the expansive reach of traditional TV with the precision targeting capabilities of digital advertising.
How is Connected TV different from traditional TV?
Unlike traditional TV, which broadcasts content via cable or satellite, CTV streams content over the internet. This allows for more interactive and targeted advertising, greater flexibility, and access to a wider variety of content.
Can I target specific audiences with Connected TV ads?
Yes, one of the key benefits of CTV advertising is its ability to target specific audiences with precision. Advertisers can use data to segment audiences based on factors like location, age, gender, interests, and viewing habits, ensuring ads reach the most relevant viewers.
Is Connected TV advertising suitable for small businesses?
Yes, Connected TV advertising can be beneficial for small businesses as it offers cost-effective targeting options, flexibility in ad creation, and the ability to reach a highly engaged audience, making it accessible for businesses of all sizes.
Can I run the same ad on CTV and traditional TV?
Yes, you can use the same creative for both CTV and traditional TV, but it’s often beneficial to tailor your ads for the interactive and data-driven nature of CTV. Optimising your content for CTV can enhance engagement and performance.
Is Connected TV advertising more expensive than traditional TV advertising?
While the cost for CTV can be comparable to or sometimes lower than traditional TV, the precise targeting and measurable results often make CTV advertising more cost-effective overall. Advertisers can maximize their budgets by reaching only the most relevant audiences.
Digital Marketing
PUBLISHING
GET IN TOUCH
OPENING HOURS
- Mon - Fri
- -
- Sat - Sun
- Closed
