Build Brand
Awareness
with google
DISPLAY ads
Engage with Audiences Across the Web
In the competitive world of digital advertising, having a strategic approach to your branding can make all the difference. Google display campaigns can reach people worldwide across 35 million websites and apps, and on Google-owned properties (YouTube and Gmail). This allows you to expand your reach beyond just Google Search.
At
JSLmedia, we specialise in creating and managing highly effective Google Display Ads campaigns that enhance your brand visibility and target your specific audience. Our team of
certified Google Ads
professionals tailor each campaign to meet your unique business needs, ensuring you reach your target audience with engaging visual ads that deliver results.
Our talented designers can create display ads in a variety of formats, including images, videos, and rich media, making them visually appealing and engaging. This helps capture the attention of users and can significantly enhance brand recall and recognition.
Google Display Ads also operate on a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad. This makes it a cost-effective advertising option, allowing you to manage your budget effectively and ensure you're only paying for engaged users.
One of the most powerful features of Google Display Ads is
remarketing. This allows you to re-engage users who have previously visited your website or interacted with your brand. Remarketing helps keep your brand top-of-mind and encourages users to return and complete desired actions, such as making a purchase or booking a service.
Whether your goal is to increase brand awareness, drive traffic to your website, or boost sales offerings,
Google Display Ads can be tailored to support various campaign objectives. This versatility makes it a valuable tool in your digital marketing arsenal.
our comprehensive ad services
Campaign Strategy and Planning
We start with a thorough understanding of your business objectives and target audience. Our experts then develop a strategic plan that aligns with your goals, whether it’s increasing brand awareness, driving website traffic, or boosting sales.
Creative Ad Design
Our creative team designs visually compelling ad creatives that capture attention and encourage engagement. We create a variety of ad formats, including banner ads, responsive ads, and rich media ads, to ensure your brand stands out across the Google Display Network.
Audience Targeting and Segmentation
Using advanced targeting options, we ensure your ads reach the right audience. We segment your target market based on demographics, interests, behaviors, and more, ensuring your ads are seen by the most relevant prospects.
Bid Management and Budget Optimisation
Effective bid management is crucial for maximising ROI. We continuously monitor and adjust bids to ensure you get the best value for your ad spend. Our budget optimisation strategies allocate resources efficiently, driving the highest possible returns.
Performance Tracking and Analytics
We provide detailed performance tracking and analytics, giving you insights into how your campaigns are performing. Our reports cover key metrics such as impressions, clicks, click-through rates (CTR), and cost-per-click (CPC), helping you understand the impact of your ads.
Remarketing Campaigns
Reconnect with visitors who have previously interacted with your site through targeted remarketing campaigns. Our strategies help you stay top-of-mind and encourage return visits and conversions.
Frequently Asked Questions
What are Google Display Ads?
Google Display Ads are a form of online advertising that appear on the Google Display Network, which includes millions of websites, apps, and videos. These ads can be in various formats, such as text, image, video, and rich media, designed to reach more users and drive traffic to your website.
How do Google Display Ads differ from Google Search Ads?
Google Display Ads are shown across the Google Display Network, reaching users as they browse their favorite websites, watch videos on YouTube, check their Gmail, or use mobile apps. In contrast, Google Search Ads appear on the search engine results page when users search for specific keywords related to your business.
What are the benefits of using Google Display Ads?
Google Display Ads offer several benefits, including broad reach, precise targeting, visual impact, cost-effectiveness, remarketing capabilities, brand awareness, performance tracking, flexibility, and enhanced engagement. These features help businesses connect with their audience, build brand recognition, and achieve marketing goals.
How can I target my audience with Google Display Ads?
Google Display Ads allow for precise targeting based on demographics, interests, behaviors, geographic location, and more. You can also use remarketing to target users who have previously visited your website, ensuring your ads reach the most relevant prospects.
What is remarketing, and how does it work with Google Display Ads?
Remarketing is a feature that allows you to re-engage users who have previously visited your website or interacted with your brand. By displaying targeted ads to these users as they browse other sites on the Google Display Network, you can keep your brand top-of-mind and encourage them to return and complete desired actions, such as making a purchase.
How much do Google Display Ads cost?
Google Display Ads operate on a cost-per-click (CPC) model, meaning you only pay when someone clicks your ad. The cost can vary depending on factors like industry, competition, demographic, and ad quality. We have a number of fixed monthly packages available to help control your spending and ensure it aligns with your marketing goals.
What ad formats are available with Google Display Ads?
We can create your Google Display Ads in various formats, including text ads, image ads, responsive ads, video ads, and rich media ads. Each format is designed to capture attention and engage users in different ways, allowing you to choose the best option for your campaign goals.
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