AUSTRALIAN
SENIORS NEWS
Where Australian Seniors go online for the latest news.
REACH OUT TO OVER 55'S SENIORS
Australian Seniors News is the trusted 24/7 online news platform for over 55’s, providing readers with up to date news and information about the issues that affect them directly at a Local, State and National level.
Our highly engaged audience are very active online through social media channels, and our bi-weekly e-News has a high number of opt-in subscribers that are delivered directly to their inbox on Tuesdays and Fridays each week.
Whether it is the latest in News, Health, Travel, Finance, Technology, Education, Retirement Living, Home Care, Government, or Entertainment; our editorial team brings you the latest updates as well as providing industry expert opinion pieces along with views and analysis.
Published by JSLmedia, Australian Seniors News is a niche online publication measured by audience analytics. If your goal is to target decision makers in Government, we are the right audience for you!
OUR
AUDIENCE
The over 55’s represent a large sector that is growing rapidly and only going to get bigger. By 2050 the number of people aged 65-84 is expected to more than double.
Since the pandemic the digital habits of Australian Seniors has completely shifted and companies are maximising their engagement towards this group. Stats from the Australian Bureau of Statistics (ABS) shows that nearly 80% of over 55's are now online, providing advertisers the perfect vehicle to drive their message to a high net wealth cohort.
Over 55’s make up 34% of Australia’s population, 50% of our private wealth and 46% of disposable income. Nielsen data also shows that this group buys 64% of all cars, 55% of all travel and 50% of all alcohol.
However advertisers and marketers often dismiss this group who are underrepresented and are often featured and shown in stereotypical or disempowering ways, in fact the 55+ are by far the biggest demographic, they are wealthy (the 55-64s have the highest net wealth + are responsible for 55% of all travel spent) are young at heart, decision makers, influencers and influential.
Smart marketers have recognised the spending power of this age group and are now targeting their marketing campaigns towards this growing sector.
Australian Seniors News offers a huge opportunity for brands looking to market directly to a sector with huge influence and spending power.
BRANDS WE WORK WITH
FREQUENTLY ASKED QUESTIONS
What is Australian Seniors News?
Australian Seniors News is a leading online publication dedicated to providing news, insights, and information tailored for seniors in Australia. It covers a wide range of topics, including health, finance, lifestyle, and community events, making it a valuable resource for older Australians and their families.
Why should I advertise with Australian Seniors News?
Advertising with Australian Seniors News allows you to reach a highly engaged and specific demographic of senior Australians who are interested in products and services that cater to their needs. This platform offers direct access to a market segment that is growing and has significant purchasing power.
Who is the target audience for Australian Seniors News?
The primary audience includes senior Australians aged 55+ and above, as well as their families and caregivers. These readers are looking for relevant information, products, and services that enhance their quality of life.
What types of advertising options are available?
Australian Seniors News offers a variety of advertising options, including display ads, sponsored content, solus EDM blasts, and digital campaigns. These options can be customised to fit your marketing goals and budget, ensuring maximum impact.
How can partnering with Australian Seniors News benefit my business or organisation?
Partnering with Australian Seniors News can help increase your brand’s visibility among a dedicated and influential audience. It can drive traffic to your website, generate leads, and build brand trust by positioning your business as a reliable source for senior-related products and services.
What is the reach of Australian Seniors News’s platform?
Australian Seniors News has a substantial reach within the senior community. The publication is trusted and widely read by older Australians who seek valuable and relevant information.
Can I target my ads to specific audience segments?
Yes, Australian Seniors News offers targeted advertising options that allow you to reach specific segments of the senior population based on their interests and demographics. This ensures your message resonates with the most relevant audience.
Are there opportunities for content marketing and sponsored articles?
Absolutely. Australian Seniors News offers opportunities for content marketing, including sponsored articles and expert columns. This allows you to share valuable insights and establish your brand as a thought leader in the senior market.
How is the effectiveness of my advertising measured?
We provide detailed analytics and reporting on your advertising campaigns. Metrics such as impressions, clicks, and engagement rates help you understand the performance of your ads and optimise them for better results.
Digital Marketing
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